WRITING
How AI actually gets built into a business.
Notes from shipping AI into real operations — what worked, what the numbers were, and what would not transfer to your situation.
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One marketer, five properties, 100,000 guests
A hospitality group I run serves over 100,000 guests a year with one person on marketing. Here is the actual division of labour between that person and the agents.
Two government datasets, one land report, zero analysts
Land reports used to mean assembling cadastral records and price data by hand. An app now produces the whole thing. The interesting work was not the report.
The CRM saved US$25K a year. Uptime is why it stuck.
A manufacturer consolidated CRM and customer operations onto one system and saved US$25K a year. The saving is not the interesting number in that sentence.